Research the long-term value of global communications and media distribution.
Based on systematic review evidence in cross-border e-commerce research, this paper analyzes how AI search reshapes trust mechanisms in global communication and explores the impact of cultural differences on brand visibility.
This study, based on observations of the global communication ecology, analyzes how AI search transforms the formation mechanisms of brand trust, proposes a trust-driven communication evolution model, and explores the interaction between cultural factors and technological mediation.
This study examines, from the perspective of the global communication ecology, the systematic shift in the formation mechanism of cross-border brand trust from platform endorsement to multi-source verification, and explores how cultural differences, emerging technologies, and AI information retrieval layers collectively reshape the construction pathways of information credibility.
Focusing on three types of systems—search, recommendation, and generative AI—an analysis is made of the structural changes and behavioral evolution of information dissemination mechanisms in the context of platformization.
